Category: Market

The Industry of Coffee an Emerging Market

The coffee industry has consumers in every corner of the world. The taste for this item grows and is picking up speed in the sector of other culturally conventional beverages such as tea. Coffee consumption evolves more and more rapidly, given the influence of information technologies, socio-economic changes in different countries and sustainability, the growing purchasing power of the population that chooses products every increasingly sophisticated and preference for brands that have a higher purpose. All these guidelines are opportunities for

In the western world, as in emerging markets, the last customer starts to view coffee not just as a drink; however, as an experience for the senses. In addition, customers are significantly informed and have higher access to info about the items they acquire, so they compare their credit to make acquiring choices with a clear disposition towards those who view quality.

According to the best reflection of this trend is observed in Asian countries such as China, a market where the main coffee consumers range between 20 and 30 years, who are much more receptive to Western traditions than to previous generations.

A few of the most substantial patterns that will affect the coffee market for the coming years are described listed below:

Products for every moment. At present, coffee consumers are more expert; they know about raw materials, types of grinding, and qualities. It is usual to find that this consumer has different methods of preparation for his guests at home, and he is the one who prefers a high-quality soluble coffee for other times of consumption. Within the world of soluble coffee, there is more and more differentiation, products with multiple nuances of flavor, or mixed with roasted and ground particles that give it flavor and aroma qualities.

Stories to tell. In the same way that has happened with the wine industry, there are many consumers that want to know more about the origin of the product they are taken, how is the region from which it comes, what characterizes the population, who is the person or group that produced. Knowing these particularities makes the consumer identify with the authentic stories behind each brand, understand their motivations, difficulties, and challenges.

Healthy and functional products. The global trend in the consumption of beverages with natural ingredients that give additional benefits to the people who consume them is increasing. For this, the food industry has been working in a very significant way in the innovation and in the scientific development of new formulations that generate positive impacts and which in turn are pleasant to the palate.

In line with the above, coffee. It has a long way since it is a natural product, high in antioxidants, and the benefits of caffeine. Innovations in products that exalt and reinforce coffee qualities are expected for the future.

They want the products for which they pay to have a mission that transcends the search for profits to commitments in matters of environment, social responsibility, and sustainability.

Coffee in figures

According to analysts, more than 800 million new middle-class consumers are expected to enter global markets in 2020. This new reality will lead to a growth in demand for certain products, including coffee, which will cause significant pressure on the price.…

The Real Estate Market at Risk for 2020

Many speculations are revolving around regarding the real estate market of 2020. Is it going to flourish or 2020 will witness a bloom in the housing sector? What is waiting for the real estate companies, brokers like William Gaudreault (a real estate agent), dealers in the New Year? We are now about to welcome the New Year.  Let’s have a look what is going to happen as per the reports and analysis of some esteemed organizations.

What Is Stored In 2020 Housing Market?

The housing sector is going to be challenging in 2020. On one side, the US economy has witnessed a disappointing employment rate that has a negative impact on the overall growth of the state while on the other hand the disposable income got a boost which is not a positive sign. This in turn, led to low interest rate and shortage of houses.

The experts think, the low interest rate will be good for the mortgages and the sellers will get a fair piece for the houses. This is a good indication for the housing sector in 2020. Again the lack of housing will also continue in the next year. This will partially contribute to the overall growth.

But cloud is there behind the sun. The high unemployment index will reduce the affordability especially of the youth, the first time home buyers. This will slow down the growth. The home price index reached highest ever 218.27 in September 2019. The high price will also stop the buyers.

The sellers who will demand high price may not get plenty of offers since the buyers will be priced out of the market. This will put more stress on the sellers. Those sellers who follow the traditional marketing strategy will have long listing times.

Have You Heard About Pent Down Demand?

Moreover, there is pent down demand. It influences the expensive items, for instance, like large appliances, vehicles, homes etc. Pent up demand results by low price expectations, credit crunch, and low confidence of the consumer. It is the output of low price financing policy.

Will It Going To Be A Repetition Of 2005 Real Estate Scenario?   

In the last decade the housing sector went to a bust in 2007 from a boom in 2005. Some says, the US market will witness the repetition of it. But many oppose. There are many differences in the situation. House is an overvalued asset, of course but not to a large degree. The housing bubble in 2005 was the outcome of many major factors, like house-flipping, speculations, loan or mortgage without proper documents. These all had affected most of the borrowers very badly.

A Different Scenario Is Expected In 2020

Any huge crash will probably not be going to happen 2020 as the excessive risks are seen in very few cases. The renowned real estate broker, William Gaudreault agrees.

Rather the 2020 market will be a stable one. We are expecting a reasonable price for most of the housing properties.

If you are planning to invest in real estate, you may consult some reputed real estate agent like William Gaudreault.